History
Our history dates back to the early 1960s, when the first step was put forward to engage in entrepreneurial business activities with sound virtues of sharp business skills, a human approach, honest values, and above all, a far-sighted vision.
The company's evolution has seen a family-run business blossom into a modern, professional working style, but with a unique touch of family values. We have grown, not only in terms of our size of business, but also in strengthening our establishment and sound footing in the country, thus providing a solid launch pad for a variety of business activities that we are engaged in today.
Starting from early 1960's when the company was initially dealing in import and export, the family business today is going to diversify into various business arena.
We believe in forming strong partnerships with companies, nurturing and strengthening their brands in the regional markets and growing together.
Our Vision
To be a leading company in every field of our operations in current and future markets by delivering customer focused, world-class excellence in all areas of products or services offered through various our local channels. Leading in terms of quality, profitability and market share
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Our Core Values
Over the years, Baasher Limited Co. has always followed a set of values, which have helped us grow as a reputable company, we have always been a reliable partner to the companies we represent in Sudan.
Entrepreneurial Spirit: Always looking ahead for more opportunities and possibilities, our business never stops or rests. We have always been open to new ideas and business opportunities which are implemented after a careful analysis.
Management Expertise: Over the years, the company has attained considerable management expertise and professionalism, which has led the company to meet its goals and forge new paths for achievements.
Employees: Every member of the group has ingrain in them a sense of dedication and commitment to positively contribute to growth of our partners and the company while providing the best of products or service to our customers.
Partners: We clearly know that without our partners we would not be able to achieve the level of success that we have garnered over the past years. We, therefore, believe in enhancing our partners, meeting all challenges together and growing mutually.
Teamwork, Learning, Community: Human Capital is one of our biggest assets. That is why, at Baasher Limited Co, we emphasize on teamwork in the community we always look at opportunities in which we can make positive contributions to the well-being of its members. Building a cohesive workforce that remains dedicated and loyal to our mutual goals. We support all our people through training, incentives and opportunities to advance intellectually, professionally and financially. Learning never stops for all of us, as we are continually improving to better serve our customers.
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